Independent web design near Malvern
Websites, custom applications and practical AI, by Tom Hancock.
For businesses in Herefordshire, Worcestershire and across the UK.
01 / What I can help with
A clearer website. A tool that makes work easier. A first version of something new. I bring design and development together to help you make it happen.
An online home that feels like your business and helps people take the next step. A fresh start, or a better version of what you have.
A booking flow, a customer portal or the beginnings of a new product. Thoughtful software built around the job you need it to do.
Introduce AI into your website or connect it to the tools you already use. Helpful features for your customers, and less repetitive work for you.
AI integration for websites & workflows
You don’t need to know which tools to use or where to start. I can help you find a worthwhile use for AI, try it with a small prototype, and build it into your website or existing systems.
Talk through an AI ideaA website assistant or smarter search that uses your own content to help people find the right service, product or information.
Turn longer documents into useful summaries, organise incoming information, or help customers explore a catalogue in their own words.
Connect AI to an enquiry form or internal workflow to sort requests, extract details and prepare draft replies for you to review.
02 / Selected work
Different businesses, different needs. Here’s a small selection of websites I’ve worked on.
Artist website
A website for Malvern Hills artist Gilly Hancock, bringing paintings, prints and exhibitions together with the artwork at the centre.
Visit website
Pub & hospitality website
A website for a village pub in Woolhope, Herefordshire, bringing food, accommodation and table bookings together.
Visit website
Product & technology website
A clear introduction to a specialist driving-course system, its applications and supporting services.
Visit website
Café website
An online home for an independent Hereford café, its menu and practical visitor information.
Visit website03 / The person behind the name
Near the Malvern Hills
Herefordshire,
Worcestershire & beyond
Hello, I’m Tom Hancock.
You might know me as The Sketch
Collective.
The Sketch Collective is my independent design and development business. Whichever name brought you here, you’ll work directly with me, from our first conversation to the finished website or application.
I’m an experienced frontend developer with an eye for design. I build business websites, work with React and TypeScript, and create tools that make everyday processes easier.
I care about how things look, how they work and the people using them. That means asking good questions, explaining the choices and keeping you involved as your project takes shape.
Let’s make something useful04 / From a conversation to a launch
You don’t need all the answers to get started.
That’s something
we can work out together.
Tell me about your business, your idea and what you need it to do. A rough starting point is plenty.
We agree an approach, a scope and a cost. You’ll know what’s involved before work begins.
I design, build and share progress. You have something tangible to respond to along the way.
We test, prepare for launch and hand over. We can also talk about the support you’ll need next.
A few things you might be wondering
Often, yes. I’ll first look at how your website is built and what you want AI to help with. That might mean an assistant using your own content, better search, or an integration that prepares enquiries for you to review. We can test the idea before committing to a larger build.
No. A rough idea, an existing website or a problem you’re trying to solve is a good starting point. We can work out the details together.
Yes. I can improve an existing website, work on a React application or help rethink an interface. I’ll take a look at what’s there and talk through a sensible way forward.
It depends on what you need. After an initial conversation, I’ll put together a proposal with a clear scope and cost. If you have a budget in mind, sharing it helps me suggest a realistic approach.
Absolutely. I’m based near Malvern and work with businesses in Herefordshire and Worcestershire, across the UK and remotely. We can keep in touch through calls, messages and shared updates.
05 / Let’s make a start
A new website, a useful tool, or an idea you’re still figuring
out.
Let’s set up a call and work out the next steps.
A few details now.
We’ll arrange a time to talk.
